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Marketing trends, tips & insights.
Laura Dunkley, a marketing consultant and FCMO, shares best practices and insights to help entrepreneurs and marketing teams communicate more effectively and build strong relationships to reach their goals.
Creative Ways to Promote Sustainability
Finding ways to communicate your sustainability initiatives to your boss, your employees, your customers, and investors can be a challenge. Here are some creative ways to share your sustainability initiatives through words, visuals, and actions. [Infographic]
Why Perfection is the Enemy of Progress in Marketing
In the fast-paced, evolving marketing world, pursuing perfection can often be more of a hindrance than a help. Here are a few ways to help you embrace and implement a mindset of progress over perfection to meet today's marketing demands.
Steps to Create a Marketing Campaign
A successful marketing campaign involves careful planning, execution, and analysis to ensure you effectively reach your target audience and maximize your return on investment. Here are the steps to crafting a marketing campaign.
Goals & Initiatives: Ways a Fractional CMO can help your business.
Engaging a Fractional Chief Marketing Officer (CMO) for a business can be a transformative strategy to help reach your goals and support your marketing team.
Guide to Selecting the Right Marketing Channels
Selecting the right marketing channels for your business is critical to the success of your marketing strategy. Here’s what to consider, including target audience, industry regulations, and resource capabilities.