Customer Journey Mapping Guide

Learn how to enhance your customer's experience with this Step-by-Step Guide to Creating a Customer Journey Map.

ENSURE A 5 STAR ⭐️⭐️⭐️⭐️⭐️ EXPERIENCE FOR YOUR CUSTOMERS THROUGHOUT THEIR BUYING JOURNEY.


Discover how to enhance customer satisfaction, optimize marketing strategies, improve retention rates, and propel your business forward.

This comprehensive guide to customer journey mapping will help you harness the power of customer insights to drive your success. By visualizing your customers' end-to-end journey, this guide equips you with the knowledge and tools needed to gain invaluable insights into their motivations, pain points, and emotions.

This guide includes:

  • What is a Customer Journey Map?

  • Why and when do you need to do a customer journey mapping exercise?

  • What is included in a customer journey map?

  • A detailed step-by-step guide to conducting a customer journey mapping exercise, including information on creating a project brief, gathering essential information to provide data-driven decisions, what you need to do to 'set the stage' for a successful meeting, and how to conduct the exercise.

  • Templates include a Project Brief template (Google Doc), a fillable or printable table template (Google Doc), and MIRO templates for a visual exercise. These templates work well for both in-person and remote sessions.

  • BONUS Resources: How to conduct a Customer Journey Map [Video Tutorial, Slides & Customer Journey Map Example] - These were created for acornstudio.marketing/GRWE 

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CUSTOMER JOURNEY GUIDE + TEMPLATES: DOWNLOAD 

Contact Laura Dunkley 

Technology is changing the way we do business.  Are you communicating effectively to be able to reach your goals in today's  fast-paced world of doing business? Let's connect.