RESOURCES

Learn how to enhance your customer's experience with this Step-by-Step Guide to Creating a Customer Journey Map. This comprehensive guide to customer journey mapping will help you harness the power of customer insights to drive your success. Templates and additional resources included.

The goal of a communications assessment, or audit, is to determine an organization’s effectiveness in communicating with internal and external stakeholders. The first step to an effective communications strategy is a communications assessment.

Blogging is proven to be successful for business owners, professionals, not-for-profits, and social enterprises. As part of a digital marketing strategy, blogs can generate online leads, be a resource for customers, and drive traffic to a website.

Discover online resources and tools for marketing teams and entrepreneurs to consider as they start, build, and grow their digital marketing strategy.

From beginner to intermediate, Laura provides a series of digital marketing training tutorials and resources to help take your business to the next level. Topics include digital marketing planning, website design, social media, email marketing, content marketing, and more! Webinar recordings, Handouts, guides and templates included.

During a time of crisis, communication is critical for any business. Use your digital marketing channels to share current content and vital messaging that informs your customers how to do business with you during this time. The first step is to prepare your team, update your business plan, create a crisis communications plan, and then develop your digital marketing plan.

Environmental professionals, business owners, volunteers, employees, and not-for-profit leaders know that communicating sustainability is a challenge. Whether you are just getting involved in sustainability initiatives, or a long-term champion for green programs, promoting your sustainability story effectively can help reach your business goals and avoid greenwashing.