Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.

Sustainability strategies help business leaders define their organization's values and vision, set goals, and make decisions.. Communication plays a key role in the strategy’s success.

Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.