A step-by-step marketing action plan to help you share your green story with clarity, confidence, and credibility. From strategy to social media, we've included everything you need.

Consumers are increasingly seeking transparency and responsibility from the brands they support. Here is some inspiration from some Canadian businesses telling their green story with heart and tips on how to tell your authentic green story.

Finding ways to communicate your sustainability initiatives to your boss, your employees, your customers, and investors can be a challenge.  Here are some creative ways to share your sustainability initiatives through words, visuals, and actions. [Infographic]

Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.

Sustainability strategies help business leaders define their organization's values and vision, set goals, and make decisions.. Communication plays a key role in the strategy’s success.

Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.