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Marketing trends, tips & insights.
Laura Dunkley, a marketing consultant and FCMO, shares best practices and insights to help entrepreneurs and marketing teams communicate more effectively and build strong relationships to reach their goals.
Telling your Green Story for Sustainability Success
Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.
Social Media Strategy Research Tips.
A successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Here are tips to get started.
How to run a marketing planning session.
If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started.
Steps to Create a Target Audience Persona
When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location.
When to use Stock Photography
The answer to when is the best time to use stock photography for your marketing, is ‘sometimes’. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.
How to Create a CASL Compliance Program
Organizations should create a CASL compliance program to reduce the risk of sending electronic messages that could be considered SPAM.
Getting Started: Building your First Website
A website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
Plan a successful event by asking these questions
Every entrepreneur, charitable organization, not-for-profit, and yes, even public organizations, needs to remember that the main goal of exhibiting at any event, is to promote your business with the intent to increase the value of your organization. When planning your next event, there are some key questions to ask to ensure success.