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Marketing trends, tips & insights.

Laura Dunkley, a marketing consultant and FCMO, shares best practices and insights to help entrepreneurs and marketing teams communicate more effectively and build strong relationships to reach their goals.  

Marketing Laura Dunkley Marketing Laura Dunkley

How to run a marketing planning session.

If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started.

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Marketing Laura Dunkley Marketing Laura Dunkley

When to use Stock Photography

The answer to when is the best time to use stock photography for your marketing, is ‘sometimes’. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.

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Marketing Laura Dunkley Marketing Laura Dunkley

Getting Started: Building your First Website

A website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.

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Marketing Laura Dunkley Marketing Laura Dunkley

Plan a successful event by asking these questions

Every entrepreneur, charitable organization, not-for-profit, and yes, even public organizations, needs to remember that the main goal of exhibiting at any event, is to promote your business with the intent to increase the value of your organization. When planning your next event, there are some key questions to ask to ensure success.

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Communication Goals and Objectives

What is the difference between communication goals & communication objectives? They both help us define where we want to take our business, but goals are broad and objectives are more specific.

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