For a start-up, proper guidance and strategic thinking from the beginning can be the difference between a fleeting idea and a flourishing business. A fractional CMO offers the expertise and experience of a senior marketing executive on a part-time or project basis, making it an ideal solution for start-ups ready to bear the cost of a full-time executive position. 

Email is one of the most widely used digital communication methods, so it makes sense for entrepreneurs, governments, and NGOs to consider using email marketing to promote their businesses.

Finding ways to communicate your sustainability initiatives to your boss, your employees, your customers, and investors can be a challenge.  Here are some creative ways to share your sustainability initiatives through words, visuals, and actions. [Infographic]

In the fast-paced, evolving marketing world, pursuing perfection can often be more of a hindrance than a help. Here are a few ways to help you embrace and implement a mindset of progress over perfection to meet today's marketing demands.

A successful marketing campaign involves careful planning, execution, and analysis to ensure you effectively reach your target audience and maximize your return on investment. Here are the steps to crafting a marketing campaign.

Engaging a Fractional Chief Marketing Officer (CMO) for a business can be a transformative strategy to help reach your goals and support your marketing team.

Selecting the right marketing channels for your business is critical to the success of your marketing strategy. Here’s what to consider, including target audience, industry regulations, and resource capabilities.

A discussion guide is a structured document or outline that serves as a roadmap for conducting qualitative research interviews or focus group discussions Blog includes tips on writing a discussion guide.

A marketing research plan is a powerful tool that enables you to acquire valuable insights into your target audience, market trends, and competitive landscape. Helping you reach your goals, on time, and on budget.

From setting clear goals, leveraging data analytics, automating tasks, and collaborating with others, these approaches will empower entrepreneurs and marketing teams to maximize their marketing efforts to stay competitive in today's dynamic landscape.

Improving your communications is an investment in your business. Good communication supports employee satisfaction, key stakeholder relationships, brand reputation, productivity, and a company's competitive advantage, which are all factors in building a valuable company.

Year over year business owners are increasing the amount of money they spend on digital advertising including social media ad campaigns on Facebook, Instagram, YouTube and more. Here are some tips on how to build a social media ad campaign.

LinkedIn gives you an opportunity to create a cover video to introduce yourself and is added to your profile image. Here are some quick tricks on how to get started and lessons learned.

When building out your primary email marketing audience (subscriber list), be sure to set up your welcome email sequence. Here are steps to getting started.

Writing a S.W.O.T. analysis for your marketing plan assists with goal setting, resource planning, and deciding on what marketing tactics to use.

Tips for small business owners who need digital marketing help, with answers to questions often asked by small business owners, startups, entrepreneurs, and organizations with a limited marketing budget.

There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)

The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started.

Blogging is a popular way for small business owners to drive traffic to their website and generate leads. Follow these eight simple steps to creating a successful business blog.